The Meanings of Burawoy’s Signature Exhortation of ‘BB’
Michael Burawoy liked to shout “BB!”—“bloody brilliant!”—when undergrads nailed an answer. But for his graduate students, there was an entirely different kind of BB—Think Big, Act Bold. Think Big: I learned from Burawoy that even the most minute aspects of our social world potentially reveal the larger whole. Burawoy’s Manufacturing Consent showed how closely looking […]